Case Study

Supply Cart

Supply Cart Logo Round

How motion improved the CTR in LinkedIn Remarketing Ads

Background

Region

Malaysia

Industry

B2B Software

Objective

Lead Generation

Platforms

Supply Cart, a cloud-based procurement solution provider, ran an ad on LinkedIn. With an objective to generate more B2B leads, Supply Cart ran a remarketing campaign that was targeted for website visitors who did not submit their online form.

The Strategy

To achieve the client’s goal, we created different ad visuals that highlighted the benefits of using Supply Cart.

1

Static vs GIF

We ran a remarketing campaign with different visuals, using both static and GIF. After running the campaign simultaneously, the GIF ad campaign outperformed the static ads, generating better results.

2

CTA in Motion

In line with the best practices in creating visual assets, the text alongside the CTA was motioned to highlight Supply Cart’s benefits and to capture the audiences’ attention.

3

Succinct yet Informative

Creating easy to digest messages was key in making the campaign successful. The client’s messaging, while concise, was clear in highlighting that Supply Cart is the solution to their business needs.

Key KPIs.

+48.28%

Website View

+90.48%

Click Through Rate

+300%

Lead

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Client Testimonial

Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.

The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.

Peugeot

Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini

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