Case Study
Supply Cart
How motion improved the CTR in LinkedIn Remarketing Ads
Background
Region
Malaysia
Industry
B2B Software
Objective
Lead Generation
Platforms
Supply Cart, a cloud-based procurement solution provider, ran an ad on LinkedIn. With an objective to generate more B2B leads, Supply Cart ran a remarketing campaign that was targeted for website visitors who did not submit their online form.
The Strategy
To achieve the client’s goal, we created different ad visuals that highlighted the benefits of using Supply Cart.
1
Static vs GIF
We ran a remarketing campaign with different visuals, using both static and GIF. After running the campaign simultaneously, the GIF ad campaign outperformed the static ads, generating better results.
2
CTA in Motion
In line with the best practices in creating visual assets, the text alongside the CTA was motioned to highlight Supply Cart’s benefits and to capture the audiences’ attention.
3
Succinct yet Informative
Creating easy to digest messages was key in making the campaign successful. The client’s messaging, while concise, was clear in highlighting that Supply Cart is the solution to their business needs.
Key KPIs.
+48.28%
Website View
+90.48%
Click Through Rate
+300%
Lead
Client Testimonial
Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.
The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.
Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini
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