Case Study

Mihy

Boosting B2B leads online and offline

Background

Region

France

Industry

Finance

Objective

Brand Awareness,
Lead Generation

Platforms

Offline event

Mihy is a French Start-up providing a collaborative platform for accountants and their clients.
With limited resources and visual assets, Mihy wanted to increase its brand recognition and acquire more clients. The objective was to maximize the usage of visuals on both online and offline promotion during the annual Chartered Accountants Summit in France where they had a booth.

The Strategy

To increase brand awareness and address the full marketing funnel, Motionable leveraged on variations of an explainer video:

1

A key explainer video
as a base

A key explainer video as a base

We created a 1-minute explainer video, consolidating Mihy key messages, the 3 applications (Collaborate, Collect, Value), and their client expansion. This longer video is perfect to address the top funnel and create brand awareness.

2

Shorter variations of the
base explainer video

Shorter variations of the base explainer video

We cut this explainer video into 5 shorter videos to address each of the main topics and turn them into snackable content.

3

Size variation to adapt
to online communication
and onsite live display

Size variation to adapt to online communication
and onsite live display

Each video was created in square format to be easily shared and watched on social media and in a horizontal format to be displayed on screens at Mihy’s booth during the Chartered Accountants Summit.

Key KPIs.

+240%

More engagement vs other Mihy's videos

+80%

Leads vs Expected Leads

+37%

Conversion Lift

Play Video
Play Video
Play Video
Play Video
Play Video

Client Testimonial

Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.

The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.

Peugeot

Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini

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