Case Study
DECATHLON
How to grow social media engagement using powerful motion videos
Background
Region
Malaysia
Industry
Outdoor & Sport Retail
Objective
Post Engagement
Platforms
Decathlon is an international retail company selling sports equipment and apparel, in stores and online. Their objectives were not only to grow their online community and their engagement to drive brand consideration, but also to drive online and offline traffic to purchase. In an overcrowded market, they needed to differentiate further.
The Strategy
To achieve client’s expectations, we focused our action on creating appealing motion videos for the following purposes:
1
Design attention
grabbing Social Media Posts
Design attention grabbing Social Media Posts
To increase post engagement, we helped Decathlon convert their static event key visuals into attractive motion videos.
2
Editorial A/B testing
We used motion video format on several pillars of content to assess which types of content resonated best with their growing audience.
3
Focus on special
events and activations
Focus on special events and activations
We used motion videos to enhance special events and activations, such as promotion days and social media mini-games.
Key KPIs.
176%
Engagement Rate
4.2%
Average Post Engagement
7.4%
Average MV Post Engagement
Client Testimonial
Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.
The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.
Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini
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