Case Study

DECATHLON

How to grow social media engagement using powerful motion videos

Background

Region

Malaysia

Industry

Outdoor & Sport Retail

Objective

Post Engagement

Platforms

Decathlon is an international retail company selling sports equipment and apparel, in stores and online. Their objectives were not only to grow their online community and their engagement to drive brand consideration, but also to drive online and offline traffic to purchase. In an overcrowded market, they needed to differentiate further.

The Strategy

To achieve client’s expectations, we focused our action on creating appealing motion videos for the following purposes:

1

Design attention
grabbing Social Media Posts

Design attention grabbing Social Media Posts

To increase post engagement, we helped Decathlon convert their static event key visuals into attractive motion videos.

2

Editorial A/B testing

We used motion video format on several pillars of content to assess which types of content resonated best with their growing audience.

3

Focus on special
events and activations

Focus on special events and activations

We used motion videos to enhance special events and activations, such as promotion days and social media mini-games.

Key KPIs.

176%

Engagement Rate

4.2%

Average Post Engagement

7.4%

Average MV Post Engagement

Play Video
Play Video

Client Testimonial

Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.

The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.

Peugeot

Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini

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