Decathlon is an international retail company selling sports equipment and apparel, in stores and online. Their objectives were not only to grow their online community and their engagement to drive brand consideration, but also to drive online and offline traffic to purchase. In an overcrowded market, they needed to differentiate further.
To achieve client’s expectations, we focused our action on creating appealing motion videos for the following purposes:
To increase post engagement, we helped Decathlon convert their static event key visuals into attractive motion videos.
We used motion video format on several pillars of content to assess which types of content resonated best with their growing audience.
We used motion videos to enhance special events and activations, such as promotion days and social media mini-games.
Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.
The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.