Case Study

Citron Grenade

Citron Grenade Logo round

Boost community engagement with AR filters

Background

Region

France

Industry

FMCG

Objective

Engagement

Platforms

Citron Grenade is an agents’ agency; they’re agents of several famous French chefs, like Arnaud Baptiste, an iconic and rebellious “inked” French chef who participated in the most famous chef TV-competition in France in 2021. #inkedchef #pirate
To celebrate his achievement in the competition and to be able to engage with his fans on social media, Motionable proposed to create a viral AR filter on Instagram, highlighting THE characteristic of the chef, his moustache, which he also uses as emblem for his restaurants and gastronomic collaborations.

The Strategy

To achieve the client’s expectations we created an AR filter and launched it on Instagram, based on what symbolizes the celebrity chef.

1

Leverage on IG features
popularity

Leverage on IG features popularity

Since IG Stories was launched in 2016, there are more than 500 million Instagram users spending their time on IG Stories daily, and this figure keeps growing, placing Instagram as a must-use platform to generate a community of followers

2

Explore IG Filters'
awesomeness

Explore IG Filters' awesomeness

Filters are one of the most used features on IG Stories where users tend to add some fun gimmicks on their content. It is a playful yet effective way to engage with your followers.

3

Customize with personal
brand elements

Customize with personal brand elements

To help Citron Grenade make the Chef’s achievement go viral and to make sure his fans can engage with his success, we decided to create a face-tracker AR filter by using his moustache and his hand-written signature, symbolizing his identity, as a gimmick.

4

Plan strategically

To ensure the popularity of the AR filter, we launched it on the day of the final of the competition on the chef’s account.

Key KPIs.

+10K

Opened filter

+400

Recordings

+400

Over shares

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