Case Study
Ayam Brand
Increasing Instagram Following With The Power Of Motion Video
Background
Region
France
Industry
FMCG
Objective
Instagram Followers
Platforms
Ayam France’s objective was to reach over 15,000 Instagram followers within one year, amounting to an average of 1,250 followers per month.
The biggest challenge faced by Ayam France is that Instagram doesn’t allow brands to run Follower Ad campaigns similar to Facebook. Therefore, they needed to find alternate ways to drive page follower growth.
The Strategy
To achieve client’s goal and scale up the number of followers on Instagram, we decided to apply a motion-first strategy for their Instagram Posts: we would use the creatives of the posts to invite viewers to follow the page
1
Motion Videos A/B Tests
Running several motion videos concurrently to A/B test their respective performance and fine-tune which angles or contents work best to help Ayam France reach their goals in terms of Instagram followers
2
CTA wording and
placement tests
CTA wording and placement tests
While we systematically apply video ads best practices, we tested out various CTAs and placed them at various times in the motion videos to identify the best performing ones.
3
Educational and
Inspirational video
content
Educational and Inspirational
video content
To leave the audience wanting more, we created motion videos focused on educational content on health benefits and on the brands as well as inspirational content for lifestyle content
Key KPIs.
+270.2%
Average Monthly IG Growth
+244.5%
Average Daily IG Growth
Client Testimonial
Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.
The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.
Area Manager Malaysia, Singapore, Indonesia - Groupe PSA
Maxime Simoncini
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