Mihy is a French Start-up providing a collaborative platform for accountants and their clients.
With limited resources and visual assets, Mihy wanted to increase its brand recognition and acquire more clients. The objective was to maximize the usage of visuals on both online and offline promotion during the annual Chartered Accountants Summit in France where they had a booth.
To increase brand awareness and address the full marketing funnel, Motionable leveraged on variations of an explainer video:
We created a 1-minute explainer video, consolidating Mihy key messages, the 3 applications (Collaborate, Collect, Value), and their client expansion. This longer video is perfect to address the top funnel and create brand awareness.
We cut this explainer video into 5 shorter videos to address each of the main topics and turn them into snackable content.
Each video was created in square format to be easily shared and watched on social media and in a horizontal format to be displayed on screens at Mihy’s booth during the Chartered Accountants Summit.
Motionable created mobile-first ads, within our brand guidelines and adapted it to the different platforms we advertised on, with different angles to A/B-test what resonated most with the audience.
The process was overall very lean between us, our Performance marketing agency Elixus and Motionable team.